“I focused on 3 things: Make it, sell it, build awareness. I made the product, sold it to as many stores as I could and spent the rest of my time building excitement and awareness. Then I would repeat the cycle. That’s it!”
This was too good not to repost. If you have an idea read this, I am taking Sara’s advice to heart.
Make It. Sell It. Build Awareness. What great advice!
From LinkedIn by Sara Blakely
One of the most common questions I get to this day is… “when you started Spanx, what was your business plan?” Here’s my secret: I didn’t have one! No, really, I didn’t. I had never even taken a business class. Because I had no idea how it was supposed to be done, I kept it as simple as possible. I focused on 3 things: Make it, sell it, build awareness. I made the product, sold it to as many stores as I could and spent the rest of my time building excitement and awareness. Then I would repeat the cycle. That’s it!
I see a lot of entrepreneurs with really great ideas freeze in their tracks because of their “lack of experience” or knowledge. But what you “don’t” know could be the very thing that sets you apart from all the rest. Follow your purpose. Lead with your story. Focus on the product… the rest will work itself out.
Stop by each morning for your Daily Dose of Inspiration from The Daily Sparkle.
I suppose coaching has replaced the emptiness I experienced when the kids and their friends went off to college and were not around to share, teach and engage with. But the loss is still very familiar. Perhaps this is my strength.
Beach vacations. Pool time. Swimsuits and ice cream. Long days, short nights, sunshine, warm weather, and school holidays. Is it any wonder that we associate the summer months with feeling happy and carefree?
I was introduced to Debbi a little over a year ago, after my sister had suddenly passed away earlier that year. Before meeting Debbi. I had come across a company that intrigued me. Upon realizing I wanted to get involved, I knew I needed a plan. That’s when Debbi came into my life to help me […]